Business Strategy · AI Tools · Grounded Mentoring
Ming Johanson has spent more than 15 years in marketing and tech training teams across the globe, advising CEOs and startups alike, and earning the nickname Mother of Unicorns along the way. She’s the CEO of Marketing Jumpstart, an R U OK? ambassador, and a longtime voice on how technology, work and mental health actually fit together in the real world.
Sparked Minds is where all of that comes home.
Free 20-Minute Call
No pitch. No pressure. Just a real conversation about what’s in the way and what might shift it.
Everything at Sparked Minds runs on four core values. They spell FACT because that’s exactly what they are.
Most of the stress landed on business owners isn’t a character flaw it’s a missing process. When I look at a business, I don’t ask why can’t you keep up? I ask what structure is missing here? Clear, defined systems remove the emotion and the personal blame, and put the focus where it belongs: on the function, or the absence, of good processes. (Don’t worry you’re not alone in this. Almost everyone is.)
You will not make everyone happy, and trying to is the fastest route to a business that doesn’t feel like yours. You’re far better off finding your people early than convincing the wrong ones to tolerate you. I let my freak flag fly I own myself, my journey and my identity and if someone tells me I’m “too much,” “too loud,” or need to “tone it down,” my answer is a cheerful thank you for unsubscribing. Your people are looking for exactly who you actually are.
Years in telecommunications taught me something ironic: businesses fall apart on bad communication more than almost anything else. And it comes back to process again repeatable, reliable comms that create space for collaboration instead of unconstructive criticism. When people know how and when information moves, they stop guessing and start building together.
Trust is built on a single source of truth. Documented processes and SOPs (standard operating procedures) mean the knowledge lives in the business, not just in your head. That’s what lets you hand something over and know it’ll be done trust that someone else has the user manual, and it isn’t all on you to carry it around forever.
Sparked Minds doesn’t exist in isolation it’s part of a wider body of work.
Ming Johanson is where you’ll find the rest of me… the speaking, the mental health advocacy, the commentary on tech, leadership and building a life that doesn’t cost you your wellbeing. If Sparked Minds is the what and the how, my personal site is the why.
Marketing Jumpstart is the agency I’ve led for years, delivering hands-on social media, marketing and tech strategy to businesses large and small across Australia and beyond. Where Sparked Minds is about giving you the tools and structure to do it yourself, Marketing Jumpstart is the team you call when you’d rather have it done with you, or for you.
Free 20-Minute Call
No pitch. No pressure. Just a real conversation about what’s in the way and what might shift it.