Welcome to The Signature Spark. Across six short lessons you will build your Brand Capsule: your colours, your fonts, your mark and your rules, decided once and working everywhere, so people recognise you before they read your name.
Work through the lessons in order. Each pairs with a chapter of the playbook ebook and a page of the Companion Workbook; your downloads are waiting inside lesson 1. Not a member yet? See what is inside The Signature Spark.
All lessons
1
Before they read a word
The trust gap, what inconsistency really costs, and the five-minute side-by-side audit.
Start lesson →2
Words before pixels
Three spark words, one not-word, the dinner party test and the archetype check.
Start lesson →3
Look sideways, not next door
The sideways scout mood board, the 30-image sweep and the audience filter.
Start lesson →4
Two fonts, three colours
The 60-30-10 rule, the rule of two and the bus stop test.
Start lesson →5
Your name is the logo
The name mark, the same-day test for photos, and the glue kit.
Start lesson →6
Seal the Capsule
Assemble the five compartments, shelve the files, sweep the brand debt, trust it.
Start lesson →
Before they read a word
The trust gap, what inconsistency really costs, and the five-minute side-by-side audit.
Start lesson →2
Words before pixels
Three spark words, one not-word, the dinner party test and the archetype check.
Start lesson →3
Look sideways, not next door
The sideways scout mood board, the 30-image sweep and the audience filter.
Start lesson →4
Two fonts, three colours
The 60-30-10 rule, the rule of two and the bus stop test.
Start lesson →5
Your name is the logo
The name mark, the same-day test for photos, and the glue kit.
Start lesson →6
Seal the Capsule
Assemble the five compartments, shelve the files, sweep the brand debt, trust it.
Start lesson →